The Lana Rodriguez Group
and Bryan Rodriguez got the real estate bug back when they were dating. With
money still left from his deployments in Iraq and Afghanistan and her sales
background, they created their own real estate portfolio and tried out the
landlord role when they dabbled in rentals. After they married and his active-duty
Army officer career moved them to Colorado Springs, Colorado, they purchased
their third property together. The mediocre effort of the agent who handled the
transaction made an impression on the couple. Lana had been managing high-end
retail sales since immigrating from Latvia in 2004, so she was steeped in the
ins and outs of customer service. Bryan encouraged her to transfer her skill
set to real estate, reminding her, “It’s all about working with and for
first year in the business, 2015, was a challenge. Still new to the city, she
started as an agent with RE/MAX while Bryan – a graduate of the prestigious U.S.
Military Academy at West Point – assumed a demanding position at Fort Carson. Soon,
they were expecting their first baby. Amid it all, Lana closed an impressive 31
transactions. When her solo production catapulted to 116 transactions the next
year, she started bringing people in to help her. By the end of 2018, the team
was up to 204 units – earning the group a spot within the top 10 teams in the
Pikes Peak region.
sales were supported by one of the best operations managers in town, who worked
for The Lana Rodriguez Group for 18 months. Things were going well until he
left for another opportunity, and Lana recognized how many hats he was wearing.
“The transition opened my eyes. Systems should never depend on a person,
especially one person. We were on track to close 300 transactions when our lack
of processes, systems, and support hit us.”
Meanwhile, Bryan had made his way through The Millionaire Real Estate Investor and was moving on to The Millionaire Real Estate Agent, both written by Gary Keller. In June of this year, the pair started exploring options with Keller Williams. They attended Gary’s Mastermind and started peppering every KW agent they saw with questions about their experience with the company. The answers were the same: the world-class training and education, the leadership, the proven systems and processes, and the vibrant culture.
August 2019, the entire Lana Rodriguez Group made the move to Keller
Williams and has found the community and support they were seeking. Lana finds
her colleagues at Keller Williams Premier Realty warm, refreshing, and
has been so welcoming, so goodhearted and willing to share with us; which is
crucial because this industry can be harsh.” With their success in real estate,
the pair were able to fulfill Lana’s longtime dream to bring her parents over
from Latvia and buy them a house nearby. Along with her two children and Bryan,
her aging parents are a significant part of her big why.
recently retired from active duty, got his M.S. in real estate, transitioned to
the National Guard, and stepped into the team manager role. He’s already
pushing the team to new heights with their first developmental hotel/condo
conversion listing and is excited about helping build up the Keller Williams
brand in the city.
a good time to turn the tide. I’m thankful that Keller Williams has come
alongside us and given us a platform to help us reach our potential.”