So, How’s the Housing Market? Top Takeaways From the Summer
The pandemic may have pushed the housing market into temporary hibernation, but real estate has really rebounded throughout the summer. Read on for national housing trends that the KW research team has been keeping their eye on.
When you’re finished, review your local MLS for the most accurate picture of the market and download our latest client communication kit; it is composed of social media graphics, an email template, and a phone script for you to layer on local information and share the latest with your clients across touchpoints.
1. Existing home sales took a giant leap in June.
According to the National Association of Realtors (NAR), home sales went up 20.7% from May to June, making it the largest month-to-month increase in history! That tells us that while the real estate market got off to a slow start in 2020, it’s making up for lost time.
2. New home sales are even better.
Across the country, 776,000 new homes were sold in June. That’s the highest number we’ve seen in 13 years. In fact, those numbers are so good they are 7.6% higher than last year’s — when there was no pandemic to slow things down.
3. Unbelievable mortgage rates.
One of the biggest driving factors of the previous two insights is the unprecedented mortgage rates we’re seeing on the market. Some buyers are landing sub-3% loans. While this is great for anyone looking to refinance their home, it’s even better for individuals looking to purchase a new property.
4. Home prices are going up.
If your clients are looking to sell, they’ll be happy to know they’ll likely get a good price for it. If you’re looking to buy a home, don’t expect a big discount because of the pandemic, but do keep in mind that current mortgage rates can make up for a higher base price.
5. Rural areas are on the rise.
With COVID-19 accelerating the adoption of the digital workplace, many city dwellers are considering moves to the suburbs and exurbs while working from home. Many businesses are also reducing their expenses by giving up their pricey metropolitan office spaces and increasing their virtual presence. With lower property costs and more room for new construction, the appeal of rural areas is likely to continue growing for many years to come.
Encourage clients to contact you directly for further information on the housing market.