Keller Williams Creates an Innovation Hub
Innovation is the core of entrepreneurship, an instrument that creates consistent value and a tool that allows real estate agents to operate within the Fourth Industrial Revolution. The period marked by rapid technological advancement and artificial intelligence has shifted the way business is being done.
“Artificial intelligence helps you make smart decisions and gives you [and your clients] a better experience,” explains Gary Keller, CEO, co-founder and chairman of Keller Williams.
“When you think about the digital experiences you have (i.e., Netflix), you’ll notice they shape-shift over time and personalize to your preferences. This is AI in action and AI is fed by data.”
“The businessperson who wins in the Fourth Industrial Revolution is one who has access to the most amount of data, powered by strong AI.”
As the world’s largest company by agent count, Keller Williams has a competitive advantage: the data exhaust its people produce. This advantage has fueled Command – an open and highly customizable platform that allows agents to run their business in different ways.
At every turn, Command offers customization that CRMs cannot with its
suite of interconnected technologies. Among many things, agents can:
- Customize client touches, including checklists, drip campaigns and marketing.
- Track their deals from lead to close.
- Customize phases of their transactions based on their preferences and workflow.
- Create tailor-made marketing pieces.
To enhance this already powerful technology and further drive value
for agents, Keller Williams is collaborating with leading technology companies
such as Google, DocuSign, and Nextdoor through the Keller Cloud Innovator
“At its core, KCIP brings the best ideas from the most innovative
disrupts to drive real estate forward,” says Neil Dholakia, chief product officer of Keller Williams.
A Customizable Command Experience
The program enables the integration of top tech tools within an agent’s suite of Keller Cloud solutions, making way for further customization. All integrations are accessible through a marketplace for use in Command, allowing agents to work efficiently in a single ecosystem that they own.
“These add-ons in Command allow real estate agents to deliver robust services surrounding the transaction to consumers based on how they want to be served.”
“They also allow us
to focus on our most important initiative – to build core business systems that
create an unfair advantage for our agents. To do this, we cannot spend our
time, focus and investment building generic commodity software. Instead, we
will integrate these capabilities into Command to give agents a choice as to
which features they’d like to use.”