Go for the Goal
Whether you are an
agent just starting out or a mega agent expanding to a new city, successful
agents all have one thing in common – they set and demolish their goals. And
with a goal-oriented mindset, they know that every milestone they want to
achieve is fully within reach.
Meant For Real Estate
Growing up in a real estate family, my life has always been all about
real estate. Even when I graduated from college and swore I’d find another
path, I found myself staying in real estate. I went on to become a Keller
Williams Team Leader in 2004 and have been helping agents build big lives ever
since. So you could say that while I didn’t plan
to be a real estate agent, once I became one and realized the life I could
build in this field, I never looked back. Today, I do have a plan and I’m constantly polishing it up to help me reach my
goals, and then set new ones. That is what having a goal-oriented mindset is
Hitting Your Mark
Driven by my love of seeing people grow and aspire to achieve more, I am
proud to say that every month of every year in my role as Team Leader we have
increased our roster, retention and agent profitability. In fact, every
office that I’ve run quickly became number one within our own region. How? By adopting and maintaining a goal-oriented
mindset that pushes us higher. We don’t reach a milestone and then stop,
because you don’t become the number one office in your market with that
mindset. No, we reach a milestone and then we push ourselves even further!
What does it mean to have a goal-oriented mindset? It is:
what you’re going for
clarity on what you want to accomplish
It is NOT having an
end or finishing; the finish line keeps moving farther as you reach your goals.
It’s like a fun game to play that never ends. And as with all games there is
the element of competition as well. I am extremely competitive, and when I say
I have a goal, I take it seriously and believe anyone in a leadership role should
do so as well. If you don’t commit to the goals you’ve set, your reputation is
on the line and so is the success of others.
As leaders, we are
role models, and others are watching what we do and depend on us to guide them
to success. With all eyes on you, when you set a goal and make it known, you
are more likely to hit it. And to the contrary, when you don’t meet a goal, you
may be letting others down, and no leader ever wants to be in that
It’s About Progress Over Perfection
I may have been born with a real estate destiny, but I
wasn’t born a goal setter and it didn’t happen overnight. It has been decades
in the making. Along the way, I’ve learned a few things about what it means to
be a determined goal-oriented leader.
- Ditch the idea of perfection. It’s not about
perfection, it’s about making progress.
- Make sure to set feasible, attainable and
- Constantly monitor your progress and don’t be
afraid to pivot as needed. I keep track of my goals daily, weekly, monthly,
quarterly and yearly. I know going in before the month begins how many working days I have to
accomplish my goals, and I’m in control. If you keep
track weekly of where you are and where you’re headed, you can make quick
changes, get out of the box and make a massive shift – if you’re going in the
- Find an
accountability partner you can share your goals with. You are more likely to
succeed by sharing what you intend to accomplish with one other person.
- Have role models who are crushing their goals
and aspire to soar high with them. And to that point, surround yourself with supportive,
successful people who will pick you up when you get knocked down.
- You won’t win all the time, so give yourself
grace if you fall short. No one talks to us more than we talk to ourselves.
If we beat ourselves up, how are we going to get into the mindset of winning?
- Be aware and vulnerable. Yes, it’s ok to be
vulnerable. We are working on making progress and no one expects us to be perfect.
Reaping the Rewards
I’ve learned that like seeds, goals will only sprout in the right
environment, and am confident to say that Keller Williams cultivates the
perfect environment for success. The strong culture of caring has been built
and maintained with intention and the opportunities for success are truly
All this talk about goals and I haven’t yet shared with you my
Through it all, in the end I want to inspire others to be the best versions of themselves and support them on that journey. I know I rely on key people in my life to help me grow, and I want to be that key person for others. I challenge you all to surround yourself with people who are supporting your vision. And always remember, there is no finish line, it is a continuous, beautiful journey!
Take Jessica’s lead to have a goal-oriented mindset:
- Ditch the idea of perfection.
- Set feasible, attainable and measurable goals.
- Constantly monitor your progress.
- Get an accountability partner.
- Be gentle with yourself – there will be
- Be flexible and pivot when needed.
- And make it fun!