Drag, Drop and Delight with Designs
You’ve heard the buzz about Command. Truly the operating system of the future, Command is your end-to-end platform that features a powerful, interconnected technology suite, helping you run your business with both ease and simplicity. From lead to close (and beyond), Command allows you to track transactions, optimize tasks, and connect with your sphere like never before.
The Designs application in Command (code name “SketchHouse”) has been in Labs as of late. Today, an important piece; the Design Library; moved into Limited Availability where it’s now live for KW associates to utilize. True to its name, the application gives you the ability to create graphics using our professionally designed templates for both print (fliers, door hangers, postcards, brochures, business cards) and web (email signatures, profile banners, social media graphics, and more).
For Zack Younger, a Command super-user, the
technology offers a welcomed departure from a disjointed and time-consuming design
“Currently, we have to design graphics in Canva, download them, upload them to Mailchimp, and design the email around the graphic,” he shares.
“Designs eliminates the need to piecemeal out marketing materials to costly design programs and services.”
Personalize, Customize, Revolutionize
Whether you want to tap into your inner artist and
create designs from scratch or leverage a vast library of 400 pre-built,
plug-and-play templates, Command has you covered. In a few clicks you (and your
team members) can create expert-level marketing materials and stunning visuals without
prior design experience. Once you’re finished, the assets can be used within
Command applications or saved as common file types and run as usual.
In addition to offering a cohesive look for your
graphic design projects, it allows you to personalize by branding them
specifically to your business.
“In Designs, every template is customizable; agents aren’t limited to one color, pattern or look,” shares Annie Switt, executive director of marketing and communications at Keller Williams Realty International.
“At Keller Williams, we believe that the agent’s brand comes first. Every tool is built around this core principle.”
Even more, in the not-so-distant future, your marketing materials will integrate into SmartPlans – a tool that kicks off customized workflows and marketing campaigns so you can focus more on your clients. And, because the apps within Command were designed to intentionally work with one another, Designs will be able to pull in local or individualized neighborhood sales data to populate your marketing materials.
To get started, simply select whether you want to
create a print or web item – then look through the library of professionally
designed templates for the perfect piece. Edit colors, text, images, and more.
Then, save your template out of the system for instant use and to your library for
easy tweaking or future updates.
Although Younger is no longer in production, his
current focus is on teaching agents and leaders how to use technology to
systemize their businesses and deliver exceptional consumer experiences, and he
believes Designs can help agents do just that.
“I expect to see a jump in productivity for all associates that lean in and adopt the technology,” Younger says. “This allows us to spend more valuable time as a fiduciary for our clients and less time running around working on functionary tasks.”